All About Positioning: An Interview With Greg Louie
American Ratings Corporation CEO Greg Louie gives his expert opinion on dealing with Quality Customers.
Matthew Solis
Published Date: May 14, 2024
Greg Louie is the founder and CEO of American Ratings Corporation.
Recently, I sat down with Greg Louie, founder and CEO of American Ratings Corporation, creators of Diamond Certified Resource, to get his perspective on Quality Customers and why it’s so important for businesses to focus on attracting and keeping them. Here’s what he had to say:
Q: What makes a Quality Customer?
A: To me, a Quality Customer is someone who’s looking for quality in the service that they’re purchasing and willing to pay a fair price for it. These are not people who are constantly negotiating price and holding their reviews hostage to get a better price. Quality Customers are willing to pay to use a trustworthy business that’s going to do the job right.
Q: What’s the best way for a company to gain more Quality Customers?
A: It’s all about positioning. If you position your business with proof of performance to show people that you’ve satisfied your clients with the products and services they’ve received, I believe you’ll be able to gain more Quality Customers. I would also avoid promoting your business on “best price” or discounts, because if you advertise for a deal, you’ll attract people who are always looking for a low price. Instead, advertise yourself based on the quality of your work and give examples. If you do that, you’ll attract the right types of customers. They’re not always easy to find, but if you do the right type of messaging, you’ll attract them and become more profitable because of that.
Related Blogs
Helpful Expertise #3: Personalization
Jim Stein
Personalization is how your team communicates to individuals uniquely, based on their key attributes and behaviors. Companies often use a one-size-fits-all communication framework that’s “workable” for most of their customers. Workable communications will help you satisfy your customers, while personalized communications deepen relationships and help you create super-satisfied customers.
Who You Do Business With Matters the Most
Jim Stein
Most owners aren’t aware of how big a difference there is between fueling their companies with Quality Customers versus Bad and Second-Rate Customers. It’s the difference between a wonderful dream and a nightmare.
Latest Blogs
EGO and Customer Satisfaction: Part 3
Jim Stein
Establish up front what your customer expects from you by asking, “What results do you expect to see from our work?” When you understand the customer’s expectations, you can address any misconceptions before the work begins.
EGO and Customer Satisfaction: Part 2
Jim Stein
Figure out how to foster a strong sense of pride in each team member’s quality work, displays of strong work ethic, customer satisfaction focus and professional development. Start by recognizing, thanking, and rewarding each team member on specific accomplishments and moments of success. Expand from there. Once you realize that your job is to foster GOOD EGO, you’ll come up with ideas to do so.