Who You Do Business With Matters the Most

Quality Customers will drive your company's long-term growth through value, communication and loyalty.

Jim Stein
Published Date: February 14, 2024

Most owners aren’t aware of how big a difference there is between fueling their companies with Quality Customers versus Bad and Second-Rate Customers. It’s the difference between a wonderful dream and a nightmare.

 

With too many bad and second-rate customers, you’ll feel the frustration of price shoppers who use you for a special and don’t return; or those who don’t really have the money to afford you; or those who are bad communicators and quick to make threats; or customers who make unfair claims to get extra work they won’t pay for; or those who don’t appreciate anything and write bad, exaggerated reviews.

 

Quality Customers are on the other end of the spectrum. They’re the best fuel to build your company for the long term because they’re willing to pay for quality, they have the resources to pay quality pricing, they’re good communicators who seek good relationships, they want fair dealings, and they return and refer others.

 

Knowing that your job is to fuel your company with Quality Customers is the first step on your journey.

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