Blog Posts

It’s not surprising that your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Most company owners don’t really think about the signals their companies are sending. They don’t measure the signals or work to increase their number and meaning. You can…

How committed are you to fueling your company with Quality Customers? A commitment is really a promise for the future. By committing to something, you focus your future actions to accomplish it. Your commitment will drive future decisions. The stronger your commitment, the easier your decisions…

When you talk about your company, remember that most people relate best to stories about themselves and people they know. Capture your prospective customers’ imaginations and their hearts and loyalty will follow. Instead of saying, “Here’s a drawing of what we’re proposing to do to your landscape,” ask questions about the person’s experiences…

Simply put, if you reach and “speak to” potential Quality Customers better than your competitors, you’ll build a stronger, more profitable business. Here’s how you do it…

Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters a lot…