The Quality Magnet

Jim Stein
Published Date: April 24, 2023

Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters a lot. If your company mostly attracts price shoppers, you’ll struggle to make ends meet. Low margins will squeeze profits and put a hard cap on your staff’s compensation. On the better side, if your company mostly attracts quality-seeking customers, it will grow with healthy profits and give your key staff new opportunities for enhanced compensation. This is why, whether they realize it or not, everyone on your team has a real stake in attracting good customers, which is critical for your team’s long-term success.

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