Who You Do Business With Matters the Most
Quality Customers will drive your company's long-term growth through value, communication and loyalty.
Jim Stein
Published Date: February 14, 2024
Most owners aren’t aware of how big a difference there is between fueling their companies with Quality Customers versus Bad and Second-Rate Customers. It’s the difference between a wonderful dream and a nightmare.
With too many bad and second-rate customers, you’ll feel the frustration of price shoppers who use you for a special and don’t return; or those who don’t really have the money to afford you; or those who are bad communicators and quick to make threats; or customers who make unfair claims to get extra work they won’t pay for; or those who don’t appreciate anything and write bad, exaggerated reviews.
Quality Customers are on the other end of the spectrum. They’re the best fuel to build your company for the long term because they’re willing to pay for quality, they have the resources to pay quality pricing, they’re good communicators who seek good relationships, they want fair dealings, and they return and refer others.
Knowing that your job is to fuel your company with Quality Customers is the first step on your journey.
Related Blogs
Helpful Expertise #4: Knowledge + #5: Insights
Jim Stein
Expertise is what members of your team know about the various types of work they produce and the industry they belong to. They’ve gained this knowledge through direct experience and study. You’ve trained them on Best Practices, which produce better outcomes, and they use their expertise to communicate with customers and decide how to do the work.
All About Positioning: An Interview With Greg Louie
Matthew Solis
Recently, I sat down with Greg Louie, founder and CEO of American Ratings Corporation, creators of Diamond Certified Resource, to get his perspective on Quality Customers and why it’s so important for businesses to focus on attracting and keeping them. Here’s what he had to say.
Latest Blogs
The Deciding Factor
Jim Stein
Your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Each market signal that your company sends moves their “preference for your company” needle up or down. One of your signals will be the Deciding Factor: the one that causes a Prospect to pick your company.
Force Success
Jim Stein
Ask most company managers and they’ll tell you the key to satisfying customers is to “do what the customer wants.” Although this is a reasonable answer, I believe in adding to this by embracing the philosophy of “do what the customer needs.” Although it takes extra time to educate a customer and merge their wants with newly learned needs, it leads to a more satisfied customer and it’s the right thing to do.