The Quality Magnet
Jim Stein
Published Date: April 24, 2023
Your team may be very good at satisfying customers, but delivering quality is only half the battle—the other half is convincing the best customers to choose your company instead of a lower priced competitor. Who you do business with matters a lot. If your company mostly attracts price shoppers, you’ll struggle to make ends meet. Low margins will squeeze profits and put a hard cap on your staff’s compensation. On the better side, if your company mostly attracts quality-seeking customers, it will grow with healthy profits and give your key staff new opportunities for enhanced compensation. This is why, whether they realize it or not, everyone on your team has a real stake in attracting good customers, which is critical for your team’s long-term success.
Related Blogs
EGO and Customer Satisfaction: Part 1
Jim Stein
Does your staff ever unconsciously exhibit moral superiority because they believe they’re right about an issue? Hey, they might be right, but enhancing communication requires them to be open to views and thought processes that they believe to be flawed.
All About Positioning: An Interview With Greg Louie
Matthew Solis
Recently, I sat down with Greg Louie, founder and CEO of American Ratings Corporation, creators of Diamond Certified Resource, to get his perspective on Quality Customers and why it’s so important for businesses to focus on attracting and keeping them. Here’s what he had to say.
Latest Blogs
Force Success
Jim Stein
Ask most company managers and they’ll tell you the key to satisfying customers is to “do what the customer wants.” Although this is a reasonable answer, I believe in adding to this by embracing the philosophy of “do what the customer needs.” Although it takes extra time to educate a customer and merge their wants with newly learned needs, it leads to a more satisfied customer and it’s the right thing to do.
EGO and Customer Satisfaction: Part 3
Jim Stein
Establish up front what your customer expects from you by asking, “What results do you expect to see from our work?” When you understand the customer’s expectations, you can address any misconceptions before the work begins.