Top 10 Posts
Here, you’ll read our handpicked blog posts and gain unique insights to build your company for the long term. Use these powerful concepts to elevate your local company for Quality Customers.
Helpful Expertise #3: Personalization
Making subtle changes to your communication style can help you unlock your customer relationships.
Jim Stein
Published Date: June 10, 2024
Personalization is how your team communicates to individuals uniquely, based on their key attributes and behaviors. Companies often use a one-size-fits-all communication framework that’s “workable” for most of their customers. Workable communications will help you satisfy your customers, while personalized communications deepen relationships and help you create super-satisfied customers.
There are two key aspects to personalization: recognizing the individual and customizing your company’s communication to that individual. Continue reading “Helpful Expertise #3: Personalization”
All About Positioning: An Interview With Greg Louie
American Ratings Corporation CEO Greg Louie gives his expert opinion on dealing with Quality Customers.
Matthew Solis
Published Date: May 14, 2024
Greg Louie is the founder and CEO of American Ratings Corporation.
Recently, I sat down with Greg Louie, founder and CEO of American Ratings Corporation, creators of Diamond Certified Resource, to get his perspective on Quality Customers and why it’s so important for businesses to focus on attracting and keeping them. Here’s what he had to say:
Q: What makes a Quality Customer?
A: To me, a Quality Customer is someone who’s looking for quality in the service that they’re purchasing and willing to pay a fair price for it. These are not people who are constantly negotiating price and holding their reviews hostage to get a better price. Quality Customers are willing to pay to use a trustworthy business that’s going to do the job right. Continue reading “All About Positioning: An Interview With Greg Louie”