Top 10 Posts

Here, you’ll read our handpicked blog posts and gain unique insights to build your company for the long term. Use these powerful concepts to elevate your local company for Quality Customers.

Helpful Expertise #1: Attitude

Exhibit a great attitude and your customers will feel like you really want to help them both now and in the future.

Jim Stein
Published Date: April 30, 2024

Think about these two words: Helpful Expertise. You’re most Helpful when you have a great Attitude, you’re very Responsive and you Personalize your communications to the individual customer. Your Expertise shines when you truly understand the specifics of the job and are able to provide expert Insights based on this understanding.

 

Quality Customers experience each company based on these five dimensions: Attitude, Responsiveness, Personalization, Expertise and Insights. Mastering each dimension gives your company the capabilities to consistently deliver Helpful Expertise and super-satisfy customers. Continue reading “Helpful Expertise #1: Attitude”

Elevate Your Group’s Status—Add to Your Members’ Sense of Belonging

Get your customer group more engaged and solidly on your side.

Jim Stein
Published Date: April 23, 2024

Think about your past, present and future customer group. Each member belongs to their own family, friend and work groups. Improving their sense of belonging in your group influences members (your potential customers) in their other groups. Here’s how you can do it.

 

1. Meaningful purpose
While member benefits make your group attractive, a meaningful group purpose elevates each member. Continue reading “Elevate Your Group’s Status—Add to Your Members’ Sense of Belonging”

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