Top 10 Posts
Here, you’ll read our handpicked blog posts and gain unique insights to build your company for the long term. Use these powerful concepts to elevate your local company for Quality Customers.
Helpful Expertise #4: Knowledge + #5: Insights
Harness your expertise and insight to ensure the best possible outcomes for your customers.
Jim Stein
Published Date: June 17, 2024
Knowledge
Expertise is what members of your team know about the various types of work they produce and the industry they belong to. They’ve gained this knowledge through direct experience and study. You’ve trained them on Best Practices, which produce better outcomes, and they use their expertise to communicate with customers and decide how to do the work.
Insights
An insight is a combination of understanding a situation and knowing what to do with this understanding. “I understood that Mary’s job has X to deal with, so we decided to do Y.” Continue reading “Helpful Expertise #4: Knowledge + #5: Insights”
Helpful Expertise #3: Personalization
Making subtle changes to your communication style can help you unlock your customer relationships.
Jim Stein
Published Date: June 10, 2024
Personalization is how your team communicates to individuals uniquely, based on their key attributes and behaviors. Companies often use a one-size-fits-all communication framework that’s “workable” for most of their customers. Workable communications will help you satisfy your customers, while personalized communications deepen relationships and help you create super-satisfied customers.
There are two key aspects to personalization: recognizing the individual and customizing your company’s communication to that individual. Continue reading “Helpful Expertise #3: Personalization”