Top 10 Posts
Here, you’ll read our handpicked blog posts and gain unique insights to build your company for the long term. Use these powerful concepts to elevate your local company for Quality Customers.
The Deciding Factor
Are your company's strongest factors shining through?
Jim Stein
Published Date: September 23, 2024
Your potential customers’ brains are constantly absorbing signals from both your company and your competitors and then using these signals as a basis to choose. Each market signal that your company sends moves their “preference for your company” needle up or down. One of your signals will be the Deciding Factor: the one that causes a Prospect to pick your company.
Which one?
Which of your many market signals will be the Deciding Factor? It could be a market signal of how your company presented quality, or its high satisfaction rating, or your website that gave them the confidence to choose you instead of a competitor. Continue reading “The Deciding Factor”
Force Success
Embrace the "Force Success" philosophy to exceed expectations, build loyalty and drive business success.
Jim Stein
Published Date: September 2, 2024
Ask most company managers and they’ll tell you the key to satisfying customers is to “do what the customer wants.” Although this is a reasonable answer, I believe in adding to this by embracing the philosophy of “do what the customer needs.” Although it takes extra time to educate a customer and merge their wants with newly learned needs, it leads to a more satisfied customer and it’s the right thing to do.
You and your customer share the same problem but come at it from different sides. You’re an expert in your field and your customer is an expert in her expectations. The problem is that you can’t read your customer’s mind and she can’t work in your trade for 10 years to become an expert. Continue reading “Force Success”