Interview With Jim Stein, President of OP J inc

Matthew Solis
Published Date: May 18, 2023

Q: What are the main identifying features of Quality Customers?

A: Quality Customers have four key dimensions. First, they seek quality as their number one shopping priority. Second, they have the wherewithal to afford to pay for quality. Third, they demonstrate a personal integrity that takes pride in fair dealings. Finally, they’re loyal and much more likely to speak well about your company.


Q: With that in mind, what’s the best way for a company to gain more Quality Customers?

A: You have to do things that cause Quality Customers to choose you instead of one of your competitors. The keys are to identify your edges, sharpen the ones that make sense to Quality Customers and emphasize these edges by out-communicating your rivals.